Home Delivered
Our home-delivered media reaches those consumers who begin their shopping trips at home by seeking out advertisements, coupons and other product information.

SmartSource Magazine

SmartSource Magazine, our branded free-standing insert, is delivered via the Saturday edition of newspapers 15 times a year.** UtiliSource, the French-language free-standing insert, is delivered on the same schedule.

Fast Facts:

• Circulation: 8,800*
• Papers: 228*
• Forms: 12*
• Category-exclusive advertising environment 
• Read by 85% of newspaper audience¹

*As of January 8, 2011 Market List **As of SmartSource Magazine's 2011 NMC Production Schedule.

¹Starch Research Services, November 2008 Poll

Price Feature Plus

Manufacturer-sponsored retailer-specific ads in SmartSource Magazine that feature reduced pricing are designed to increase market share, category share and brand sales. In exchange for sponsorship, manufacturers have increased leverage to negotiate for trade support such as guaranteed price points, more prominent in-store displays and larger features in retailer circulars. Price Feature Plus also expands retailer’s financial support as it generally taps into incremental marketing funds that are allocated for the account level.

Custom Media

Our Custom Media group works with marketers to develop highly customized creative and delivers it to homes using pinpoint targeting methods.  SmartSource Custom Inserts place pre-printed inserts in newspapers nationwide or distributes advertisements within SmartSource Magazine.  Front Door Programs deliver polybags and door hangars with can't miss advertising, promotions or samples to consumers' front doors.