SmartAudit
Looking for more information about your brand’s merchandising efforts? SmartAudit is an easy and cost-effective way to get the accurate information you need on your brand’s in-store presentation—including the information you can’t learn about from typical in-store data, such as:
- Were the displays for my product present at the shelf?
- What specific display was used?
- How many facings does my new item have?
Using our handheld technology and field force organization, we’re able to conduct 5-minute audits that provide this information fast and efficiently. Choosing between open-ended questions, closed-ended questions or a combination of both, we can gather information on:
- # of facings by SKU
- Shelf placement
- Price by store
- Competitive at-shelf promotions
- Items nearing expiration
- Share of facings
- Out of stocks
- Merchandising compliance
- Product appearance
- Multiple-placement locations
You receive two levels of reporting with your audit:
- Summary report: provides an overall snapshot of the audit
- Store-detail report: provides detailed responses to each question by store