Traffic Maximizer

The Traffic Maximizer strategy uses SmartSource® home-delivered and in-store programs to direct consumers to specific brands, increasing market basket and sales. Optimizing in-store traffic, which may also be generated via home-delivered FSI promotion that draws consumers to the store, marketers use a “driver brand” that encourages consumers to purchase complementary brands. Driver brands may be linked to complementary brands via store proximity, usage or demographics.