SmartSource Inside®
As a supplement to SmartSource Magazine®, SmartSource Inside delivers your standalone message to an involved and actionable audience. Using SmartSource Inside provides you with the greatest weekly circulation in the industry plus national and regional distribution flexibility to maximize your ad's potential.
SmartSource Twin Tab
SmartSource Inside's Twin Tab option ensures consumers read your ad first. With its front-and-back, top-and-side tabs your message boldly stands out of SmartSource Magazine and reaches consumers who are already looking for savings and information.
Fast Facts
Circulation: 74 million*
Audience: 158 million adults
Reach: 70%
Impressions: 158 million per week
Network: 1,600+ newspapers*
Source: Readership Methodology: Paid circulation estimated at 2.8 readers per paid newspaper copy (NAM newspaper survey of Newspaper Readers per Copy, October 2010); non-paid circulation estimated at 1 reader per copy. Reach: Adult Audience-Impressions/Total U.S. adults, total adults from Spectra 2011 (225.9MM)
*Market List effective 1.8.2012
Objectives Fulfilled
- Drive Trial
- Build Equity
- Build Loyalty
- Promote Launch
- Close Price Gap