SmartSource Magazine®

SmartSource Magazine®, our consumer-branded free-standing insert (FSI), is delivered in over 1,600+ newspapers nationwide. Each week millions of savvy shoppers purposely seek out SmartSource Magazine and begin carefully planning their shopping trip to make sure they get the most savings and value.

*As of January, 2012 

Efficiency
Reaching an audience of 158 million readers each week*, SmartSource Magazine® delivers advertising and coupon promotions to more consumers in a single buy than the top print magazines and television shows combined. Advertising in the FSI provides the best efficiency, so you’re guaranteed to get the best value for your media buy.

*Source: Readership Methodology: Paid circulation estimated at 2.8 readers per paid newspaper copy (NAM newspaper survey of Newspaper Readers per Copy, October 2010); non-paid circulation estimated at 1 reader per copy. Reach: Adult Audience-Impressions/Total U.S. adults, total adults from Spectra 2011 (225.9MM)

Targeting
Our FSI circulation is divided into markets that can be specially chosen using our exclusive SmartMatrix® planning tool, allowing you to reach your target audience.

Fast Facts

Circulation:   74 million*
Audience:     158 million adults
Reach:          70%
Impressions: 158 million per week

Network:      1,600+ newspapers*

 
Source: Readership Methodology: Paid circulation estimated at 2.8 readers per paid newspaper copy (NAM newspaper survey of Newspaper Readers per Copy, October 2010); non-paid circulation estimated at 1 reader per copy. Reach: Adult Audience-Impressions/Total U.S. adults, total adults from Spectra 2011 (225.9MM)

*Market List effective 1.8.2012

Objectives Fulfilled

• Drive Trial
• Build Loyalty
• Promote Launch
• Build Equity
• Close Price Gap