SmartSource Floortalk®

One of the largest advertising vehicles in the store, SmartSource Floortalk® stops consumers in their tracks at the point of decision. The floor advertising, made of high-quality material that is secure and durable, adheres directly to the floor of the store. Use it to direct consumers to your brand’s aisle, generate awareness for new product launches and brand extensions and cross-merchandise in high-traffic aisles.

Fast Facts
Audience:             52 million
Reach:                  45%
Frequency:            3.5x/cycle
Impressions:         182 million/cycle
CPMI:                    $3.88
Brand Sales
Lift Range:            +7-16%

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH shopping NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. CPMI: based on Impressions and National Buy Rate Card Rates as of January 2011, including Standard Variable and Fixed Production Costs. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.

Objectives Fulfilled

• Build Equity
• Raise Awareness
• Address Location or Shelf Space
• Break Tie