SmartSource Retail-Specific Programs

Co-marketing promotion has grown substantially over the past few years as manufacturers and retailers increasingly join efforts to reach their goals.* Like our Price Feature Plus® program which reaches consumers at home, our retailer-specific in-store programs generate significant incremental sales at specific chains and allow marketers to maximize their retailer relationships. Use any of our in-store programs to feature retailers’ branding or other retail-specific initiatives.

*Marx Promotion Intelligence, Promotion GuidePoint, May 2006

Fast Facts

• Available in a wide variety of classes of trade including grocery, drug, mass, pet, home improvement and value/dollar stores

Objectives Fulfilled 

• Promote Launch
• Build Equity
• Raise Awareness
• Focus on Retail Chain
• Secure Trade Merchandising