SmartSource Shelftake One®

Encourage consumer interaction and involvement with your brand at the shelf. SmartSource Shelftake One® is a pamphlet dispenser that delivers product information, rebates, recipes, prescription-drug information, sweepstakes forms and other promotion offers at the shelf. Use it to reinforce your brand’s positioning by providing critical consumer information, drive trial purchase and encourage repeat purchases.

Program options like Shelftake One Sampling Box and Shelftake One Sampling enable you to deliver samples to consumers at the point of decision.

Fast Facts
Audience:            64 million
Reach:                 55%
Frequency:           3.7x/cycle
Impressions:         238 million/cycle
CPMI:                   $2.74

Brand Sales
LiftRange:            +7-13%

Reach/Frequency/Impressions: Store Traffic methodology estimated from IRI Household Panel 2009 based on HH based NAM program stores in 4-week period based on national Cycle 12 2009 store lists, adjusted to Cycle 7 2011 store counts food class of trade only. Shelftake One, Shelftalk Banner, Shelfvision Video and Showcase based on Shelftalk estimates, adjusted for respective store counts. CPMI: based on impressions and national buy rate card rates as of January 2011, including Standard Variable and Fixed Production Costs. Brand Sales Lift Range: IRI Store Census Data, GfK Audits & Surveys; MASI; Approximately 80% of matched-panel test results for this program fall within this range.

Objectives Fulfilled 

• Drive Trial
• Build Loyalty
• Build Equity
• Provide Consumer Information